THE BRIEF

The 7 Virtues is a fragrance brand by Barbara Stegmann from Nova Scotia, Canada. Their fragrances beautifully made and ethically soured with clean and non-toxic perfume formulations, aesthetically pleasing packaging with an inspiring mission to help women and girls in need around the world.

THE CREATIVE DIRECTION

We created a collection of one of a kind photography with a minimal and luxe aesthetic. With inspiration from a modern home interior design style using neutral tones of brown, tan, marble stone and white as a soft yet subtle touch. Crafting images using bold shapes of design adding texture and an architectural feel. Our creative approach was intentional through use of strategy and set design by prop styling and the art of geometry shapes as our guidelines during imagery composition.