THE BRIEF

Where style meets the poise of French flair and the embodiment of fashion and culture. We curated a editorial style imagery collection with exquisite taste and an elevated persona in mind.

THE CREATIVE DIRECTION

The creative direction was inspired by the exquisite taste of french flair when it comes to the timeless style and sophistication of women in Paris, France. Capturing the true essence of the culture with the beautiful landscape of Palais De Tokyo as the primary location for the photoshoot. The strength and poise of the artistic vision is artistically emphasized in every image.

THE ART DIRECTION

The art direction of naturalistic and fine art was in the artistic expression of fashion and sense of style. emotive feeling of elegance and modesty. The artistry is in the details of melding the beauty of a universal language of fashion and style.

The power of embracing the true statement of ‘less is more ’ with a monochromatic aesthetic. The visual style is in the definition of grace and refinement illustrated in the fashion, makeup artistry, model posing and imagery compositions.