C’EST LA VIE
C’EST LA VIE
PROJECT OVERVIEW
Creative and art direction for a luxury perfume brand celebrating confidence, femininity, and effortless beauty.
CREATIVE DIRECTION
French-inspired editorial that feels elegant, radiant, and subtly bold.
PROJECT DESCRIPTION
C’EST LA VIE evokes effortless beauty and confidence through refined visual language and composition. With imagery and tone grounded in sensory experience, the work radiates warmth, poise, and a quiet sense of sophistication.
PROJECT SCOPE
Creative Direction
Art Direction
Content Creation
Copywriting & Marketing
C’EST LA VIE
C’EST LA VIE: SOLEIL RADIEUX
With fragrance notes of fresh and luscious fig, sweet berry blossom, woodsy cedar, delicate vanilla, creamy coconut, wild musk and earthy sandalwood.
C’EST LA VIE is reminiscent of the crisp air that lingers in the wind as the sun glows brightly without a care in the world. Radiating the joy of finding beauty in the comfort of your own skin.
Let the fresh and luscious aroma of fig capture you as the sweet and fragrant leaves of berry blossom take you to a place of calm. Infused with the bold yet woodsy accord of cedar, delicate vanilla, creamy coconut, wild musk and earthy sandalwood leaving you feeling confident from the inside and out.
