C’EST LA VIE
C’EST LA VIE
C’EST LA VIE by herbeautyspeaks is a luxury perfume with a mission to inspire women to find comfort in the beauty of their own skin.
C’EST LA VIE
SOLEIL RADIEUX (EAU DE PARFUM)
INDUSTRY
Beauty & Perfume
BRAND KEYWORDS
Feminine
Unique
Bold
Earthy
Elegant
SERVICES
Brand Naming
Copywriting
Creative Direction
Art Direction
Content Creation
Photography Styling
Product Development
C’EST LA VIE
C’EST LA VIE: SOLEIL RADIEUX
With fragrance notes of fresh and luscious fig, sweet berry blossom, woodsy cedar, delicate vanilla, creamy coconut, wild musk and earthy sandalwood.
C’EST LA VIE is reminiscent of the crisp air that lingers in the wind as the sun glows brightly without a care in the world. Radiating the joy of finding beauty in the comfort of your own skin.
Let the fresh and luscious aroma of fig capture you as the sweet and fragrant leaves of berry blossom take you to a place of calm. Infused with the bold yet woodsy accord of cedar, delicate vanilla, creamy coconut, wild musk and earthy sandalwood leaving you feeling confident from the inside and out.
BRAND NAMING: Inspired by the nature and essence of the french parisian culture, we curated the name: C’EST LA VIE (SOLEIL RADIEUX) translating to “This Is The Life: Radiant Sun”. Perfect for embodying the persona of the perfume with intention and detail by capturing the true symphony of style, sophistication and elegance.
COPYWRITING: With intimate and personal storytelling, the vision of C’EST LA VIE came to life as a refined articulation of femininity and artistry spoken through the world of beauty and perfume.
CREATIVE DIRECTION
Melding the delicate beauty and cultural sophistication of French culture. Through intentionally selecting the fashion, makeup style, model posing and food & product styling highlighting every intricate detail with visual storytelling. Together, we curated a fine art collection of imagery with style and creativity that artistically represented C’EST LA VIE.
CONTENT CREATION
The photographic direction for C’EST LA VIE is in the embodiment of the grace and poise of femininity, strength and beauty emphasized in the luxe quality and creativity of imagery.
PHOTOGRAPHY STYLING
The art direction of C’EST LA VIE is editorial and classic. A visual style articulating the simplicity of beauty and nature through food styling and photography posing curating a chic and high-end aesthetic, tone and detailed imagery composition.
